Influence of Customer Quality Perception on the Effectiveness of Commercial Stimuli for Electronic Products

Creating and maintaining customer loyalty are strategic requirements for modern business. In the current competitive context, product quality, and brand experience are crucial in building and maintaining customer loyalty. Consumer loyalty, which may be classified into cognitive loyalty and affective...

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Detalles Bibliográficos
Autores principales: Garrido-Morgado, Álvaro, González-Benito, Óscar, Martos-Partal, Mercedes
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2016
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4789549/
https://www.ncbi.nlm.nih.gov/pubmed/27014144
http://dx.doi.org/10.3389/fpsyg.2016.00336

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4789549/
https://www.ncbi.nlm.nih.gov/pubmed/27014144
http://dx.doi.org/10.3389/fpsyg.2016.00336

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