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An Examination of Marketing Techniques used to Promote Children’s Vitamins in Parenting Magazines

More than a third of children and adolescents in the United States take vitamins even though professional medical organizations do not endorse their use in healthy children. Regardless of their efficacy, children’s vitamin products are aggressively promoted. Therefore, the goal of this study was to...

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Detalles Bibliográficos
Autores principales: Basch, Corey H., Roberts, Katherine J., Ethan, Danna, Samayoa-Kozlowsky, Sandra
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Canadian Center of Science and Education 2015
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4802089/
https://www.ncbi.nlm.nih.gov/pubmed/25948456
http://dx.doi.org/10.5539/gjhs.v7n3p171