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An Examination of Marketing Techniques used to Promote Children’s Vitamins in Parenting Magazines
More than a third of children and adolescents in the United States take vitamins even though professional medical organizations do not endorse their use in healthy children. Regardless of their efficacy, children’s vitamin products are aggressively promoted. Therefore, the goal of this study was to...
Autores principales: | Basch, Corey H., Roberts, Katherine J., Ethan, Danna, Samayoa-Kozlowsky, Sandra |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Canadian Center of Science and Education
2015
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4802089/ https://www.ncbi.nlm.nih.gov/pubmed/25948456 http://dx.doi.org/10.5539/gjhs.v7n3p171 |
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