Emolabeling Effectively Reduces the Influence of Ambiguous Labeling on Food Packages Among Grocery Store Shoppers

Despite increased regulations and policy enforcement for nutrition labeling, ambiguous labels on food items can still have deleterious effects on consumer perceptions of health. The present study used a counterbalanced within-subjects design to test if emolabeling—the use of emoticons to convey heal...

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Detalles Bibliográficos
Autores principales: Privitera, Gregory J., Brown, Caitlin J., Gillespie, James J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Canadian Center of Science and Education 2015
Materias:
Articles
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4802146/
https://www.ncbi.nlm.nih.gov/pubmed/25946913
http://dx.doi.org/10.5539/gjhs.v7n4p12

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4802146/
https://www.ncbi.nlm.nih.gov/pubmed/25946913
http://dx.doi.org/10.5539/gjhs.v7n4p12

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