Population-based evaluation of the ‘LiveLighter’ healthy weight and lifestyle mass media campaign

The Western Australian (WA) ‘LiveLighter’ (LL) mass media campaign ran during June–August and September–October 2012. The principal campaign ad graphically depicts visceral fat of an overweight individual (‘why’ change message), whereas supporting ads demonstrate simple changes to increase activity...

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Detalles Bibliográficos
Autores principales: Morley, B., Niven, P., Dixon, H., Swanson, M., Szybiak, M., Shilton, T., Pratt, I. S., Slevin, T., Hill, D., Wakefield, M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2016
Materias:
Original Articles
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4802349/
https://www.ncbi.nlm.nih.gov/pubmed/26956039
http://dx.doi.org/10.1093/her/cyw009

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4802349/
https://www.ncbi.nlm.nih.gov/pubmed/26956039
http://dx.doi.org/10.1093/her/cyw009

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