Does Digital Ad Exposure Influence Information-Seeking Behavior Online? Evidence From the 2012 Tips From Former Smokers National Tobacco Prevention Campaign

BACKGROUND: Measuring the impact of online health campaigns is challenging. Ad click-through rates are traditionally used to measure campaign reach, but few Internet users ever click on ads. Alternatively, self-reported exposure to digital ads would be prone to recall bias. Furthermore, there may be...

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Detalles Bibliográficos
Autores principales: Kim, Annice, Hansen, Heather, Duke, Jennifer, Davis, Kevin, Alexander, Robert, Rowland, Amy, Mitchko, Jane
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications Inc. 2016
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4814686/
https://www.ncbi.nlm.nih.gov/pubmed/26983849
http://dx.doi.org/10.2196/jmir.4299

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4814686/
https://www.ncbi.nlm.nih.gov/pubmed/26983849
http://dx.doi.org/10.2196/jmir.4299

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