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100 Million Views of Electronic Cigarette YouTube Videos and Counting: Quantification, Content Evaluation, and Engagement Levels of Videos

BACKGROUND: The video-sharing website, YouTube, has become an important avenue for product marketing, including tobacco products. It may also serve as an important medium for promoting electronic cigarettes, which have rapidly increased in popularity and are heavily marketed online. While a few stud...

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Detalles Bibliográficos
Autores principales: Huang, Jidong, Kornfield, Rachel, Emery, Sherry L
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications Inc. 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4818373/
https://www.ncbi.nlm.nih.gov/pubmed/26993213
http://dx.doi.org/10.2196/jmir.4265