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A Neural Mechanism of Preference Shifting Under Zero Price Condition
In everyday life, free products have a strong appeal to us, even if we do not need them. Behavioral studies demonstrated that people have a tendency to switch their preference from preferred more expensive products to less preferable, cheaper alternatives, when the cheaper option becomes free. Howev...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2016
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4837161/ https://www.ncbi.nlm.nih.gov/pubmed/27148024 http://dx.doi.org/10.3389/fnhum.2016.00177 |