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Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects

Sina Weibo is a Twitter-like social networking site and one of the most popular microblogging services in China. This study aims to examine the factors that influence the intentions of users to continue using this site. This paper synthesizes the expectation confirmation model, constructs of habit a...

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Detalles Bibliográficos
Autores principales: Wang, Lingyu, Zhao, Wenguo, Sun, Xianghong, Zheng, Rui, Qu, Weina
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4850330/
https://www.ncbi.nlm.nih.gov/pubmed/27199850
http://dx.doi.org/10.3389/fpsyg.2016.00619