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Modeling of Causes of Sina Weibo Continuance Intention with Mediation of Gender Effects
Sina Weibo is a Twitter-like social networking site and one of the most popular microblogging services in China. This study aims to examine the factors that influence the intentions of users to continue using this site. This paper synthesizes the expectation confirmation model, constructs of habit a...
Autores principales: | , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2016
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4850330/ https://www.ncbi.nlm.nih.gov/pubmed/27199850 http://dx.doi.org/10.3389/fpsyg.2016.00619 |