Ambient awareness: From random noise to digital closeness in online social networks
Ambient awareness refers to the awareness social media users develop of their online network in result of being constantly exposed to social information, such as microblogging updates. Although each individual bit of information can seem like random noise, their incessant reception can amass to a co...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Pergamon
2016
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4853799/ https://www.ncbi.nlm.nih.gov/pubmed/27375343 http://dx.doi.org/10.1016/j.chb.2016.02.037 |
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author | Levordashka, Ana Utz, Sonja |
author_facet | Levordashka, Ana Utz, Sonja |
author_sort | Levordashka, Ana |
collection | PubMed |
description | Ambient awareness refers to the awareness social media users develop of their online network in result of being constantly exposed to social information, such as microblogging updates. Although each individual bit of information can seem like random noise, their incessant reception can amass to a coherent representation of social others. Despite its growing popularity and important implications for social media research, ambient awareness on public social media has not been studied empirically. We provide evidence for the occurrence of ambient awareness and examine key questions related to its content and functions. A diverse sample of participants reported experiencing awareness, both as a general feeling towards their network as a whole, and as knowledge of individual members of the network, whom they had not met in real life. Our results indicate that ambient awareness can develop peripherally, from fragmented information and in the relative absence of extensive one-to-one communication. We report the effects of demographics, media use, and network variables and discuss the implications of ambient awareness for relational and informational processes online. |
format | Online Article Text |
id | pubmed-4853799 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2016 |
publisher | Pergamon |
record_format | MEDLINE/PubMed |
spelling | pubmed-48537992016-07-01 Ambient awareness: From random noise to digital closeness in online social networks Levordashka, Ana Utz, Sonja Comput Human Behav Full Length Article Ambient awareness refers to the awareness social media users develop of their online network in result of being constantly exposed to social information, such as microblogging updates. Although each individual bit of information can seem like random noise, their incessant reception can amass to a coherent representation of social others. Despite its growing popularity and important implications for social media research, ambient awareness on public social media has not been studied empirically. We provide evidence for the occurrence of ambient awareness and examine key questions related to its content and functions. A diverse sample of participants reported experiencing awareness, both as a general feeling towards their network as a whole, and as knowledge of individual members of the network, whom they had not met in real life. Our results indicate that ambient awareness can develop peripherally, from fragmented information and in the relative absence of extensive one-to-one communication. We report the effects of demographics, media use, and network variables and discuss the implications of ambient awareness for relational and informational processes online. Pergamon 2016-07 /pmc/articles/PMC4853799/ /pubmed/27375343 http://dx.doi.org/10.1016/j.chb.2016.02.037 Text en © 2016 The Authors http://creativecommons.org/licenses/by/4.0/ This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Full Length Article Levordashka, Ana Utz, Sonja Ambient awareness: From random noise to digital closeness in online social networks |
title | Ambient awareness: From random noise to digital closeness in online social networks |
title_full | Ambient awareness: From random noise to digital closeness in online social networks |
title_fullStr | Ambient awareness: From random noise to digital closeness in online social networks |
title_full_unstemmed | Ambient awareness: From random noise to digital closeness in online social networks |
title_short | Ambient awareness: From random noise to digital closeness in online social networks |
title_sort | ambient awareness: from random noise to digital closeness in online social networks |
topic | Full Length Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4853799/ https://www.ncbi.nlm.nih.gov/pubmed/27375343 http://dx.doi.org/10.1016/j.chb.2016.02.037 |
work_keys_str_mv | AT levordashkaana ambientawarenessfromrandomnoisetodigitalclosenessinonlinesocialnetworks AT utzsonja ambientawarenessfromrandomnoisetodigitalclosenessinonlinesocialnetworks |