The management of external marketing communication instruments in health care services

In order to become known and attract consumers, a health care organization has to develop suitable external communication campaigns. Consequently, management instruments are employed to effectively evaluate the success of a campaign. The BCG Matrix, SWOT analysis and the Gantt Diagram were used in t...

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Detalles Bibliográficos
Autores principales: Bobocea, L, Spiridon, St, Petrescu, L, Gheorghe, CM, Purcarea, VL
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Carol Davila University Press 2016
Materias:
Original Articles
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4863502/
https://www.ncbi.nlm.nih.gov/pubmed/27453742

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4863502/
https://www.ncbi.nlm.nih.gov/pubmed/27453742

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