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What matters to infrequent customers: a pragmatic approach to understanding perceived value and intention to revisit trendy coffee café

Notwithstanding the rise of trendy coffee café, little is done to investigate revisit intention towards the café in the context of developing markets. In particular, there is a lack of study which provides theoretical and practical explanation to the perceptions and behaviours of infrequent customer...

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Detalles Bibliográficos
Autores principales: Ting, Hiram, Thurasamy, Ramayah
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4870476/
https://www.ncbi.nlm.nih.gov/pubmed/27330917
http://dx.doi.org/10.1186/s40064-016-2259-5