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When “Bouba” equals “Kiki”: Cultural commonalities and cultural differences in sound-shape correspondences

It has been suggested that the Bouba/Kiki effect, in which meaningless speech sounds are systematically mapped onto rounded or angular shapes, reflects a universal crossmodal correspondence between audition and vision. Here, radial frequency (RF) patterns were adapted in order to compare the Bouba/K...

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Detalles Bibliográficos
Autores principales: Chen, Yi-Chuan, Huang, Pi-Chun, Woods, Andy, Spence, Charles
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4882484/
https://www.ncbi.nlm.nih.gov/pubmed/27230754
http://dx.doi.org/10.1038/srep26681