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A Perspective on Consumers 3.0: They Are Not Better Decision-Makers than Previous Generations

This perspective article builds upon the theory of local thinking in interpretation and prediction of consumer behavior in a contemporary world of information overload. It is shown that even informed and socially and environmentally responsible consumers (consumers 3.0) exhibit selective recall, lim...

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Detalles Bibliográficos
Autor principal: Houdek, Petr
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4891336/
https://www.ncbi.nlm.nih.gov/pubmed/27375527
http://dx.doi.org/10.3389/fpsyg.2016.00848