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A Perspective on Consumers 3.0: They Are Not Better Decision-Makers than Previous Generations
This perspective article builds upon the theory of local thinking in interpretation and prediction of consumer behavior in a contemporary world of information overload. It is shown that even informed and socially and environmentally responsible consumers (consumers 3.0) exhibit selective recall, lim...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2016
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4891336/ https://www.ncbi.nlm.nih.gov/pubmed/27375527 http://dx.doi.org/10.3389/fpsyg.2016.00848 |