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Chocolate scents and product sales: a randomized controlled trial in a Canadian bookstore and café
We report the results of a 31-day trial on the effects of chocolate scent on purchasing behavior in a bookstore. Our study replicates and extends a 10-day randomized controlled trial in order to examine the generalizability of the original finding. We first introduce the study of store atmospherics...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer International Publishing
2016
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4899340/ https://www.ncbi.nlm.nih.gov/pubmed/27347464 http://dx.doi.org/10.1186/s40064-016-2303-5 |