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Patent cliff and strategic switch: exploring strategic design possibilities in the pharmaceutical industry
Extending the period of the market exclusivity and responding properly to the recent agglomeration of patent expiries are pivotal to the success of pharmaceutical companies. Declining R&D productivity, rising costs of commercialization, near-term patent expirations for many top-selling drugs are...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer International Publishing
2016
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4899342/ https://www.ncbi.nlm.nih.gov/pubmed/27347468 http://dx.doi.org/10.1186/s40064-016-2323-1 |