Facebook Advertising Across an Engagement Spectrum: A Case Example for Public Health Communication

BACKGROUND: The interpersonal, dialogic features of social networking sites have untapped potential for public health communication. We ran a Facebook advertising campaign to raise statewide awareness of Michigan’s newborn screening and biobanking programs. OBJECTIVE: We ran a Facebook advertising c...

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Detalles Bibliográficos
Autores principales: Platt, Tevah, Platt, Jodyn, Thiel, Daniel B, Kardia, Sharon L. R
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2016
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4906239/
https://www.ncbi.nlm.nih.gov/pubmed/27244774
http://dx.doi.org/10.2196/publichealth.5623

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4906239/
https://www.ncbi.nlm.nih.gov/pubmed/27244774
http://dx.doi.org/10.2196/publichealth.5623

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