Reaching consumers: How the tobacco industry uses email marketing

Tobacco companies are restricted from engaging in many traditional forms of marketing. Direct marketing is one way tobacco companies can reach consumers while complying with regulation and avoiding negative public perception. There is little research on this type of opt-in marketing, which includes...

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Detalles Bibliográficos
Autores principales: Brock, Betsy, Carlson, Samantha C., Moilanen, Molly, Schillo, Barbara A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2016
Materias:
Short Communication
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4929071/
https://www.ncbi.nlm.nih.gov/pubmed/27413669
http://dx.doi.org/10.1016/j.pmedr.2016.05.020

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4929071/
https://www.ncbi.nlm.nih.gov/pubmed/27413669
http://dx.doi.org/10.1016/j.pmedr.2016.05.020

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