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Reaching consumers: How the tobacco industry uses email marketing
Tobacco companies are restricted from engaging in many traditional forms of marketing. Direct marketing is one way tobacco companies can reach consumers while complying with regulation and avoiding negative public perception. There is little research on this type of opt-in marketing, which includes...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2016
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4929071/ https://www.ncbi.nlm.nih.gov/pubmed/27413669 http://dx.doi.org/10.1016/j.pmedr.2016.05.020 |