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Pay What You Want! A Pilot Study on Neural Correlates of Voluntary Payments for Music
Pay-what-you-want (PWYW) is an alternative pricing mechanism for consumer goods. It describes an exchange situation in which the price for a given good is not set by the seller but freely chosen by the buyer. In recent years, many enterprises have made use of PWYW auctions. The somewhat contra-intui...
Autores principales: | , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2016
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4933710/ https://www.ncbi.nlm.nih.gov/pubmed/27458416 http://dx.doi.org/10.3389/fpsyg.2016.01023 |