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The Taste of Typeface

Previous research has demonstrated that typefaces can convey meaning over-and-above the actual semantic content of whatever happens to be written. Here, we demonstrate for the first time that people match basic taste words (sweet, sour, salty, and bitter) to typefaces varying in their roundness vers...

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Detalles Bibliográficos
Autores principales: Velasco, Carlos, Woods, Andy T., Hyndman, Sarah, Spence, Charles
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2015
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4934647/
https://www.ncbi.nlm.nih.gov/pubmed/27433316
http://dx.doi.org/10.1177/2041669515593040