Vaporous Marketing: Uncovering Pervasive Electronic Cigarette Advertisements on Twitter

BACKGROUND: Twitter has become the “wild-west” of marketing and promotional strategies for advertisement agencies. Electronic cigarettes have been heavily marketed across Twitter feeds, offering discounts, “kid-friendly” flavors, algorithmically generated false testimonials, and free samples. METHOD...

Descripción completa

Detalles Bibliográficos
Autores principales: Clark, Eric M., Jones, Chris A., Williams, Jake Ryland, Kurti, Allison N., Norotsky, Mitchell Craig, Danforth, Christopher M., Dodds, Peter Sheridan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2016
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4943591/
https://www.ncbi.nlm.nih.gov/pubmed/27410031
http://dx.doi.org/10.1371/journal.pone.0157304

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4943591/
https://www.ncbi.nlm.nih.gov/pubmed/27410031
http://dx.doi.org/10.1371/journal.pone.0157304

Ejemplares similares