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Vaporous Marketing: Uncovering Pervasive Electronic Cigarette Advertisements on Twitter

BACKGROUND: Twitter has become the “wild-west” of marketing and promotional strategies for advertisement agencies. Electronic cigarettes have been heavily marketed across Twitter feeds, offering discounts, “kid-friendly” flavors, algorithmically generated false testimonials, and free samples. METHOD...

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Detalles Bibliográficos
Autores principales:	Clark, Eric M., Jones, Chris A., Williams, Jake Ryland, Kurti, Allison N., Norotsky, Mitchell Craig, Danforth, Christopher M., Dodds, Peter Sheridan
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Public Library of Science 2016
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4943591/ https://www.ncbi.nlm.nih.gov/pubmed/27410031 http://dx.doi.org/10.1371/journal.pone.0157304

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