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Using a Marginal Structural Model to Design a Theory-Based Mass Media Campaign

BACKGROUND: The essential first step in the development of mass media health campaigns is to identify specific beliefs of the target audience. The challenge is to prioritize suitable beliefs derived from behavioral theory. The purpose of this study was to identify suitable beliefs to target in a mas...

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Detalles Bibliográficos
Autores principales: Nishiuchi, Hiromu, Taguri, Masataka, Ishikawa, Yoshiki
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4956309/
https://www.ncbi.nlm.nih.gov/pubmed/27441626
http://dx.doi.org/10.1371/journal.pone.0158328