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Using a Marginal Structural Model to Design a Theory-Based Mass Media Campaign
BACKGROUND: The essential first step in the development of mass media health campaigns is to identify specific beliefs of the target audience. The challenge is to prioritize suitable beliefs derived from behavioral theory. The purpose of this study was to identify suitable beliefs to target in a mas...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2016
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4956309/ https://www.ncbi.nlm.nih.gov/pubmed/27441626 http://dx.doi.org/10.1371/journal.pone.0158328 |