Threat appeals in health communication: messages that elicit fear and enhance perceived efficacy positively impact on young male drivers

BACKGROUND: Health communications often present graphic, threat-based representations of the potential consequences of health-risk behaviours. These ‘threat appeals’ feature prominently in public health campaigns, but their use is controversial, with studies investigating their efficacy reporting in...

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Detalles Bibliográficos
Autores principales: Carey, Rachel N., Sarma, Kiran M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2016
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4962518/
https://www.ncbi.nlm.nih.gov/pubmed/27460475
http://dx.doi.org/10.1186/s12889-016-3227-2

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4962518/
https://www.ncbi.nlm.nih.gov/pubmed/27460475
http://dx.doi.org/10.1186/s12889-016-3227-2

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