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Threat appeals in health communication: messages that elicit fear and enhance perceived efficacy positively impact on young male drivers
BACKGROUND: Health communications often present graphic, threat-based representations of the potential consequences of health-risk behaviours. These ‘threat appeals’ feature prominently in public health campaigns, but their use is controversial, with studies investigating their efficacy reporting in...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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BioMed Central
2016
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4962518/ https://www.ncbi.nlm.nih.gov/pubmed/27460475 http://dx.doi.org/10.1186/s12889-016-3227-2 |