Cargando…

Do Consumers Want More Nutritional and Health Information on Wine Labels? Insights from the EU and USA

The global strategy to reduce the harmful use of alcohol launched in 2010 by the World Health Organization includes, amongst several areas of recommended actions, providing consumer information about, and labelling, alcoholic beverages to indicate alcohol-related harm. Labelling requirements worldwi...

Descripción completa

Detalles Bibliográficos
Autores principales: Annunziata, Azzurra, Pomarici, Eugenio, Vecchio, Riccardo, Mariani, Angela
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4963892/
https://www.ncbi.nlm.nih.gov/pubmed/27399767
http://dx.doi.org/10.3390/nu8070416
_version_ 1782445001478766592
author Annunziata, Azzurra
Pomarici, Eugenio
Vecchio, Riccardo
Mariani, Angela
author_facet Annunziata, Azzurra
Pomarici, Eugenio
Vecchio, Riccardo
Mariani, Angela
author_sort Annunziata, Azzurra
collection PubMed
description The global strategy to reduce the harmful use of alcohol launched in 2010 by the World Health Organization includes, amongst several areas of recommended actions, providing consumer information about, and labelling, alcoholic beverages to indicate alcohol-related harm. Labelling requirements worldwide for alcoholic drinks are currently quite diverse and somewhat limited compared to labelling on food products and on tobacco. In this context, the current paper contributes to the academic and political debate on the inclusion of nutritional and health information on wine labelling, providing some insights into consumer interest in, and preferences for, such information in four core wine-producing and -consuming countries: Italy, France, Spain, and the United States of America. A rating-based conjoint analysis was performed in order to ascertain consumer preferences for different formats of additional information on wine labels, and a segmentation of the sample was performed to determine the existence of homogeneous groups of consumers in relation to the degrees of usefulness attached to the nutritional and health information on wine labels. Our results highlight the interest expressed by European and United States consumers for introducing nutrition and health information on wine labels. However, the results of conjoint analysis show some significant differences among stated preferences of the information delivery modes in different countries. In addition, segmentation analysis reveal the existence of significant differences between consumer groups with respect to their interest in receiving additional information on wine labels. These differences are not only linked to the geographic origin of the consumers, or to socio-demographic variables, but are also related to wine consumption habits, attitudes towards nutritional information, and the degree of involvement with wine. This heterogeneity of consumer preferences indicates a need for a careful consideration of wine labelling regulations and merits further investigation in order to identify labelling guidelines in terms of the message content and presentation method to be used.
format Online
Article
Text
id pubmed-4963892
institution National Center for Biotechnology Information
language English
publishDate 2016
publisher MDPI
record_format MEDLINE/PubMed
spelling pubmed-49638922016-08-03 Do Consumers Want More Nutritional and Health Information on Wine Labels? Insights from the EU and USA Annunziata, Azzurra Pomarici, Eugenio Vecchio, Riccardo Mariani, Angela Nutrients Article The global strategy to reduce the harmful use of alcohol launched in 2010 by the World Health Organization includes, amongst several areas of recommended actions, providing consumer information about, and labelling, alcoholic beverages to indicate alcohol-related harm. Labelling requirements worldwide for alcoholic drinks are currently quite diverse and somewhat limited compared to labelling on food products and on tobacco. In this context, the current paper contributes to the academic and political debate on the inclusion of nutritional and health information on wine labelling, providing some insights into consumer interest in, and preferences for, such information in four core wine-producing and -consuming countries: Italy, France, Spain, and the United States of America. A rating-based conjoint analysis was performed in order to ascertain consumer preferences for different formats of additional information on wine labels, and a segmentation of the sample was performed to determine the existence of homogeneous groups of consumers in relation to the degrees of usefulness attached to the nutritional and health information on wine labels. Our results highlight the interest expressed by European and United States consumers for introducing nutrition and health information on wine labels. However, the results of conjoint analysis show some significant differences among stated preferences of the information delivery modes in different countries. In addition, segmentation analysis reveal the existence of significant differences between consumer groups with respect to their interest in receiving additional information on wine labels. These differences are not only linked to the geographic origin of the consumers, or to socio-demographic variables, but are also related to wine consumption habits, attitudes towards nutritional information, and the degree of involvement with wine. This heterogeneity of consumer preferences indicates a need for a careful consideration of wine labelling regulations and merits further investigation in order to identify labelling guidelines in terms of the message content and presentation method to be used. MDPI 2016-07-07 /pmc/articles/PMC4963892/ /pubmed/27399767 http://dx.doi.org/10.3390/nu8070416 Text en © 2016 by the authors; licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC-BY) license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Annunziata, Azzurra
Pomarici, Eugenio
Vecchio, Riccardo
Mariani, Angela
Do Consumers Want More Nutritional and Health Information on Wine Labels? Insights from the EU and USA
title Do Consumers Want More Nutritional and Health Information on Wine Labels? Insights from the EU and USA
title_full Do Consumers Want More Nutritional and Health Information on Wine Labels? Insights from the EU and USA
title_fullStr Do Consumers Want More Nutritional and Health Information on Wine Labels? Insights from the EU and USA
title_full_unstemmed Do Consumers Want More Nutritional and Health Information on Wine Labels? Insights from the EU and USA
title_short Do Consumers Want More Nutritional and Health Information on Wine Labels? Insights from the EU and USA
title_sort do consumers want more nutritional and health information on wine labels? insights from the eu and usa
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4963892/
https://www.ncbi.nlm.nih.gov/pubmed/27399767
http://dx.doi.org/10.3390/nu8070416
work_keys_str_mv AT annunziataazzurra doconsumerswantmorenutritionalandhealthinformationonwinelabelsinsightsfromtheeuandusa
AT pomaricieugenio doconsumerswantmorenutritionalandhealthinformationonwinelabelsinsightsfromtheeuandusa
AT vecchioriccardo doconsumerswantmorenutritionalandhealthinformationonwinelabelsinsightsfromtheeuandusa
AT marianiangela doconsumerswantmorenutritionalandhealthinformationonwinelabelsinsightsfromtheeuandusa