Critical review of drug promotional literature using the World Health Organization guidelines

OBJECTIVE: Drug promotional literatures (DPLs) are used as a promotional tool to advertise new drugs entering the market to doctors. The objective of the present study is to evaluate the accuracy of DPLs by using the World Health Organization (WHO) criteria. METHODS: An observational study was condu...

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Detalles Bibliográficos
Autores principales: Ganashree, Puttaswamy, Bhuvana, Krishnaswamy, Sarala, Narayana
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Medknow Publications & Media Pvt Ltd 2016
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4966233/
https://www.ncbi.nlm.nih.gov/pubmed/27512705
http://dx.doi.org/10.4103/2279-042X.185711

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4966233/
https://www.ncbi.nlm.nih.gov/pubmed/27512705
http://dx.doi.org/10.4103/2279-042X.185711

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