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ERP Correlates of Simulated Purchase Decisions

Decision making in economic context is an everyday activity but its neuronal correlates are poorly understood. The present study aimed at investigating the electrophysiological brain activity during simulated purchase decisions of technical products for a lower or higher price relative to a mean pri...

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Detalles Bibliográficos
Autores principales: Gajewski, Patrick D., Drizinsky, Jessica, Zülch, Joachim, Falkenstein, Michael
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4976093/
https://www.ncbi.nlm.nih.gov/pubmed/27551258
http://dx.doi.org/10.3389/fnins.2016.00360