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Strengthening Children’s Advertising Defenses: The Effects of Forewarning of Commercial and Manipulative Intent
This study investigated whether a forewarning of advertising’s intent can increase children’s (N = 159, 8–10 years old) defenses against television commercials to lower their desire for advertised products. Two different forewarnings were tested, one for advertising’s commercial intent or warning fo...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2016
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4976102/ https://www.ncbi.nlm.nih.gov/pubmed/27551271 http://dx.doi.org/10.3389/fpsyg.2016.01186 |