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Strengthening Children’s Advertising Defenses: The Effects of Forewarning of Commercial and Manipulative Intent

This study investigated whether a forewarning of advertising’s intent can increase children’s (N = 159, 8–10 years old) defenses against television commercials to lower their desire for advertised products. Two different forewarnings were tested, one for advertising’s commercial intent or warning fo...

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Detalles Bibliográficos
Autores principales:	Rozendaal, Esther, Buijs, Laura, van Reijmersdal, Eva A.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2016
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4976102/ https://www.ncbi.nlm.nih.gov/pubmed/27551271 http://dx.doi.org/10.3389/fpsyg.2016.01186

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