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Behavioral Analysis of Visitors to a Medical Institution’s Website Using Markov Chain Monte Carlo Methods
BACKGROUND: Consistent with the “attention, interest, desire, memory, action” (AIDMA) model of consumer behavior, patients collect information about available medical institutions using the Internet to select information for their particular needs. Studies of consumer behavior may be found in areas...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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JMIR Publications
2016
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4977421/ https://www.ncbi.nlm.nih.gov/pubmed/27457537 http://dx.doi.org/10.2196/jmir.5139 |