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The Development of a Bi-Lingual Assessment Instrument to Measure Agentic and Communal Consumer Motives in English and French
Consumer behavior is driven, in part, by the degree to which goods and services appeal to underlying motives for agency and communion. The purpose of this research was to develop a brief individual differences measure of these motivations for use in behavioral research and theoretical and applied co...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2016
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4980988/ https://www.ncbi.nlm.nih.gov/pubmed/27563295 http://dx.doi.org/10.3389/fpsyg.2016.01198 |