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Factors influencing the adoption of a healthy eating campaign by federal cross-sector partners: a qualitative study

BACKGROUND: The Eat Well Campaign (EWC) was a social marketing campaign developed by Health Canada and disseminated to the public with the help of cross-sector partners. The purpose of this study was to describe factors that influenced cross-sector partners’ decision to adopt the EWC. METHODS: Thema...

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Detalles Bibliográficos
Autores principales: Fernandez, Melissa Anne, Desroches, Sophie, Turcotte, Mylène, Marquis, Marie, Dufour, Joëlle, Provencher, Véronique
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5006592/
https://www.ncbi.nlm.nih.gov/pubmed/27578205
http://dx.doi.org/10.1186/s12889-016-3523-x