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Factors influencing the adoption of a healthy eating campaign by federal cross-sector partners: a qualitative study
BACKGROUND: The Eat Well Campaign (EWC) was a social marketing campaign developed by Health Canada and disseminated to the public with the help of cross-sector partners. The purpose of this study was to describe factors that influenced cross-sector partners’ decision to adopt the EWC. METHODS: Thema...
Autores principales: | , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
BioMed Central
2016
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5006592/ https://www.ncbi.nlm.nih.gov/pubmed/27578205 http://dx.doi.org/10.1186/s12889-016-3523-x |