Social customer relationship management: taking advantage of Web 2.0 and Big Data technologies

The emergence of Web 2.0 and Big Data technologies has allowed a new customer relationship strategy based on interactivity and collaboration called Social Customer Relationship Management (Social CRM) to be created. This enhances customer engagement and satisfaction. The implementation of Social CRM...

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Detalles Bibliográficos
Autores principales: Orenga-Roglá, Sergio, Chalmeta, Ricardo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2016
Materias:
Methodology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5007224/
https://www.ncbi.nlm.nih.gov/pubmed/27652037
http://dx.doi.org/10.1186/s40064-016-3128-y

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5007224/
https://www.ncbi.nlm.nih.gov/pubmed/27652037
http://dx.doi.org/10.1186/s40064-016-3128-y

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