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Social customer relationship management: taking advantage of Web 2.0 and Big Data technologies
The emergence of Web 2.0 and Big Data technologies has allowed a new customer relationship strategy based on interactivity and collaboration called Social Customer Relationship Management (Social CRM) to be created. This enhances customer engagement and satisfaction. The implementation of Social CRM...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer International Publishing
2016
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5007224/ https://www.ncbi.nlm.nih.gov/pubmed/27652037 http://dx.doi.org/10.1186/s40064-016-3128-y |