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The influence of corporate social responsibility, ability, reputation, and transparency on hotel customer loyalty in the U.S.: a gender-based approach

This research explored a conceptual framework incorporating interrelationships among corporate social responsibility (CSR), corporate ability (CA), corporate reputation (CR), and CSR-related transparency on customer loyalty within the hotel context. In this study, we also analyzed consumers’ propens...

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Detalles Bibliográficos
Autores principales: Kim, Sung-Bum, Kim, Dae-Young
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5020014/
https://www.ncbi.nlm.nih.gov/pubmed/27652110
http://dx.doi.org/10.1186/s40064-016-3220-3