Gender-Role Portrayals in Television Advertising Across the Globe

Although there are numerous studies on gender-role portrayals in television advertising, comparative designs are clearly lacking. With content analytical data from a total of 13 Asian, American, and European countries, we study the stereotypical depiction of men and women in television advertisement...

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Detalles Bibliográficos
Autores principales: Matthes, Jörg, Prieler, Michael, Adam, Karoline
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2016
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5023740/
https://www.ncbi.nlm.nih.gov/pubmed/27688526
http://dx.doi.org/10.1007/s11199-016-0617-y

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5023740/
https://www.ncbi.nlm.nih.gov/pubmed/27688526
http://dx.doi.org/10.1007/s11199-016-0617-y

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