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Gender-Role Portrayals in Television Advertising Across the Globe
Although there are numerous studies on gender-role portrayals in television advertising, comparative designs are clearly lacking. With content analytical data from a total of 13 Asian, American, and European countries, we study the stereotypical depiction of men and women in television advertisement...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2016
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5023740/ https://www.ncbi.nlm.nih.gov/pubmed/27688526 http://dx.doi.org/10.1007/s11199-016-0617-y |