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Using Single Colors and Color Pairs to Communicate Basic Tastes

Recently, it has been demonstrated that people associate each of the basic tastes (e.g., sweet, sour, bitter, and salty) with specific colors (e.g., red, green, black, and white). In the present study, we investigated whether pairs of colors (both associated with a particular taste or taste word) wo...

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Detalles Bibliográficos
Autores principales: Woods, Andy T., Spence, Charles
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5030750/
https://www.ncbi.nlm.nih.gov/pubmed/27698979
http://dx.doi.org/10.1177/2041669516658817