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Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign—Research Steps, Development and Testing

The objective of this study was to create/test a social marketing campaign to increase fruit/vegetable (FV) intake within Oregon Supplemental Nutrition Assistance Program (SNAP) eligible families. Focus groups (n = 2) and pre/post campaign phone surveys (n = 2082) were conducted in intervention coun...

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Detalles Bibliográficos
Autores principales: Tobey, Lauren N., Koenig, Harold F., Brown, Nicole A., Manore, Melinda M.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5037547/
https://www.ncbi.nlm.nih.gov/pubmed/27649233
http://dx.doi.org/10.3390/nu8090562