Effects of Disclosing Sponsored Content in Blogs: How the Use of Resistance Strategies Mediates Effects on Persuasion

This article presents two studies examining the effects of disclosing online native advertising (i.e., sponsored content in blogs) on people’s brand attitude and purchase intentions. To investigate the mechanisms underlying these effects, we integrated resistance theories with the persuasion knowled...

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Detalles Bibliográficos
Autores principales: van Reijmersdal, Eva A., Fransen, Marieke L., van Noort, Guda, Opree, Suzanna J., Vandeberg, Lisa, Reusch, Sanne, van Lieshout, Floor, Boerman, Sophie C.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2016
Materias:
Articles
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5042288/
https://www.ncbi.nlm.nih.gov/pubmed/27721511
http://dx.doi.org/10.1177/0002764216660141

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5042288/
https://www.ncbi.nlm.nih.gov/pubmed/27721511
http://dx.doi.org/10.1177/0002764216660141

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