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Relevant Sex Appeals in Advertising: Gender and Commitment Context Differences
This research investigates differences in men's and women's attitudes toward ads featuring product-relevant sex appeals. It is found that women, but not men, were more negative toward an ad featuring an attractive opposite-sex model when their commitment thoughts were heightened. Women wer...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2016
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5043062/ https://www.ncbi.nlm.nih.gov/pubmed/27746749 http://dx.doi.org/10.3389/fpsyg.2016.01456 |