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Determinants of marketing performance: empirical study at National Commercial Bank in Jakarta Indonesia

BACKGROUND: Indonesian banking industry has experienced up and down as can be seen after Pakto ‘88, in which the number of new banks grew rapidly, but after the 1997–1998 financial crisis, a lot of banks were liquidated due to the deteriorating financial condition and violation of the precautionary...

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Detalles Bibliográficos
Autores principales: Limakrisna, Nandan, Yoserizal, Syahril
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5045453/
https://www.ncbi.nlm.nih.gov/pubmed/27752460
http://dx.doi.org/10.1186/s40064-016-3362-3