Direct-to-Consumer Drug Advertisements Can Paradoxically Increase Intentions to Adopt Lifestyle Changes

Background: Direct-to-consumer (DTC) prescription drug advertisements are thought to induce “boomerang effects,” meaning they reduce the perceived effectiveness of a potential alternative option: non-pharmaceutical treatment via lifestyle change. Past research has observed such effects using artific...

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Detalles Bibliográficos
Autores principales: Mathur, Maya B., Gould, Michael, Khazeni, Nayer
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2016
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5045930/
https://www.ncbi.nlm.nih.gov/pubmed/27752251
http://dx.doi.org/10.3389/fpsyg.2016.01533

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5045930/
https://www.ncbi.nlm.nih.gov/pubmed/27752251
http://dx.doi.org/10.3389/fpsyg.2016.01533

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