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Direct-to-Consumer Drug Advertisements Can Paradoxically Increase Intentions to Adopt Lifestyle Changes

Background: Direct-to-consumer (DTC) prescription drug advertisements are thought to induce “boomerang effects,” meaning they reduce the perceived effectiveness of a potential alternative option: non-pharmaceutical treatment via lifestyle change. Past research has observed such effects using artific...

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Detalles Bibliográficos
Autores principales:	Mathur, Maya B., Gould, Michael, Khazeni, Nayer
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2016
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5045930/ https://www.ncbi.nlm.nih.gov/pubmed/27752251 http://dx.doi.org/10.3389/fpsyg.2016.01533

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