Influencing Busy People in a Social Network

We identify influential early adopters in a social network, where individuals are resource constrained, to maximize the spread of multiple, costly behaviors. A solution to this problem is especially important for viral marketing. The problem of maximizing influence in a social network is challenging...

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Detalles Bibliográficos
Autores principales: Sarkar, Kaushik, Sundaram, Hari
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2016
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5053606/
https://www.ncbi.nlm.nih.gov/pubmed/27711127
http://dx.doi.org/10.1371/journal.pone.0162014

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5053606/
https://www.ncbi.nlm.nih.gov/pubmed/27711127
http://dx.doi.org/10.1371/journal.pone.0162014

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